Winning the OTC Market Through Retail Execution and Demand Visibility
Drive growth across pharmacies, modern trade, and e-commerce with real-time visibility into product movement, consumer demand, and field execution.
OTC Growth Is Driven by Availability, Visibility, and Consumer Pull
The OTC market operates at the intersection of pharma credibility and FMCG velocity, where success depends on brand recall, retail availability, and rapid product movement.
Unlike prescription-driven markets, OTC growth is influenced by consumer awareness, pharmacist recommendation, shelf placement, and promotions—making execution across channels critical.
However, most OTC companies lack real-time visibility across retail, distribution, and demand signals, leading to missed sales opportunities and inefficient execution.
Key Challenges in OTC Industry
No real-time tracking of product availability, shelf presence, or stock-outs.
Pharmacist recommendations and retailer push significantly influence sales.
Sales spread across pharmacies, modern trade, general trade, and e-commerce.
Limited visibility into actual product movement beyond primary billing.
Difficulty measuring ROI on schemes, discounts, and in-store activations.
Multiple variants and pack sizes with unclear performance tracking.
Poor visibility into coverage, merchandising, and in-store activities.
A Unified Execution Engine for OTC Growth
Ecubix enables OTC companies to connect field force, retail execution, distribution, and analytics into a single platform—ensuring visibility from warehouse to shelf to consumer.
How Ecubix Solves These Challenges
01
Capture distributor, stockist, and retailer-level data through integrated systems to provide real-time visibility into actual product movement and demand.
02
Monitor outlet visits, shelf placement, and in-store activities.
03
Capture interaction quality and influence on product movement.
04
Analyze performance across general trade, modern trade, and e-commerce.
05
Evaluate ROI on schemes and optimize future campaigns.
06
Identify fast-moving and slow-moving products across markets.
07
Use real-time dashboards to drive faster and more accurate decisions.
One Integrated Platform Powering OTC Growth
Connecting Demand Creation, Distribution, and Retail Execution
When combined, these solutions enable:
- Improved shelf availability and reduced stock-outs
- Higher retail coverage and execution consistency
- Better ROI on trade promotions and schemes
- Stronger visibility into consumer demand patterns
- Increased sales velocity across channels